Your midsized business customers have extremely complex business requirements. As a solutions provider partnering with SAP, you know that scaled-down, vanilla, nothing-special implementations of enterprise applications just will not work for them. Today’s midsize businesses are global, have complex industry-specific requirements, are aggressively acquiring other businesses, and are, in many cases, experiencing rapid growth that far outpaces the Fortune 1000.
When these companies invest in an ERP or a business applications landscape, they are inadvertently also laying the foundation for how constrained their business growth may be in the future – or unconstrained. A more basic ERP system won’t be able to scale with the rapid growth that your customers may experience. They need solutions that will enable them to quickly integrate the financial information and business processes of a new acquisition, for example, while also rolling out new mobile applications to the combined sales organization to help them sell the newly acquired products.
And that is where the choice of a database comes in. At the end of the day, business applications can do lots of things as long as the underlying database foundation allows them to. Hence, what successful, fast-growing companies need are real-time data platforms that enable them to make decisions now, rather than wait for IT or corporate headquarters to analyze the data and get back to them with a weekly or monthly report. They also need a high degree of agility, so that if their needs change, they can quickly respond and react versus holding on to an IT support ticket number and playing the waiting game. Plus, they need all this at a lower cost than ever before.
The combination of SAP Business All-in-One solutions and the SAP Sybase ASE database is designed to enable midsize customers to meet today’s complex requirements, while also providing a platform for innovation and interoperability. Imagine having a database that allows your customers to do the transactional piece with amazing speed, reliability, and lower total cost of ownership. That would be nice, but if they can then take that same data and run it through a sophisticated analytics engine like SAP HANA or SAP Sybase IQ, that’s even better. Now your customers have the capability to essentially analyze the behavior of their customers in real-time, and know what the dynamic promotional offer ought to be, for example, while the customer is still in the store or on the Web site. It’s capabilities like these that allow midsize firms to compete better with their larger rivals in a globalized market.
SAP’s solutions for midsized businesses are intended to meet the requirements for lower cost solutions while providing a real-time data platform that boosts performance for existing applications, as well as allowing for innovative new applications, such as mobile, that today’s customers are demanding.
SAP has been a leader in the ERP and business applications category; now it’s looking strong in the database category as well. And that can only mean great things are within reach for your midmarket customers.
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